PM Emphasizes ONDC's Key Role in Digital Commerce Revolution

PM Emphasizes ONDC's Key Role in Digital Commerce Revolution

The Open Network for Digital Commerce (ONDC) is a public platform designed to connect merchants and consumers across various e-commerce platforms.

About ONDC:

• Nodal Ministry: Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce.
• Launch: Founded in 2022 as a non-profit under the Companies Act, 2013.
• Objective: To democratize the e-commerce landscape in India.
• Founders: Quality Council of India and Protean eGov Technologies Limited.
• Function: ONDC leverages open-source protocols to create a unified, accessible market for sellers, buyers, and MSMEs, without being dependent on specific platforms.
• Significance: ONDC fosters better price discovery and offers a wider range of services for consumers.
• Need: Despite 12 million sellers in India, only a small fraction utilize e-commerce platforms.
• Key Investors: SBI, ICICI Bank, NSE, and more.

• Decentralized Structure: Unlike traditional platforms, ONDC doesn’t own e-commerce services but acts as an enabler for interconnectivity.
• Open Protocols: Open standards ensure that any platform following these protocols can join the network.
• Role Clarity: ONDC defines clear roles for buyer applications, seller platforms, and logistics providers to ensure smooth operations.

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